Who This Is For (And Who It Isn’t)
This is for you if: ➜ You’re building a startup, product, or service from the ground up ➜ You’ve got traction—or nothing at all—but you’re ready to validate it properly ➜ You want to stop second-guessing and start testing real assumptions This is not for you if: ➜ You’d rather polish pitch decks than talk to customers

Meet Your Guide: David
David Kenney is the author of Epic Execution and a coach to 5,000+ founders. With $1B+ in funding unlocked, he builds actionable systems that solve real startup challenges. He’s a VP at Black Nova VC and co-creator of the EPIC e-learning platform.

Here’s What You’ll Walk Away With
Uniqueness
A clear, customer-validated Unique Selling Point (USP)
Engagement
A usable Minimum Viable Product (MVP) that people engage with
Real Data
Honest feedback and real data from real users
The syllabus
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1
Summary Chapter 7 of Epic Execution
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(Included in full purchase)
Chapter Seven Summary
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(Included in full purchase)
Deep Dive Podcast: Chapter 7
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(Included in full purchase)
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2
Worksheets
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(Included in full purchase)
Before You Start the Worksheets
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(Included in full purchase)
1: Validating Your USP
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(Included in full purchase)
2: Minimum Viable Product (MVP)
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(Included in full purchase)
3: Customer Validation
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(Included in full purchase)
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3
Homework
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(Included in full purchase)
Keep Testing Until It Hurts (and Then Test Again)
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(Included in full purchase)
Let’s find out what your product is made of.
You don’t need to be perfect. You need to be curious, courageous, and committed to the truth. And the truth only shows up when you start testing.
$99.00