Who This Is For (And Who It Isn’t)

This is for you if: ➜ You’re a founder or creator in early stages and want to build something people want ➜ You’re selling something, but you're not sure who your best customers are ➜ You’re getting polite interest but no real traction — and you know something’s off ➜ You’re about to launch and want to pressure test your audience before spending a cent on ads It’s not for you if: ➜ You want a “build it and they will come” fantasy

Meet Your Guide: David

David Kenney is the author of Epic Execution and a coach to 5,000+ founders. With $1B+ in funding unlocked, he builds actionable systems that solve real startup challenges. He’s a VP at Black Nova VC and co-creator of the EPIC e-learning platform.

Here’s What You’ll Walk Away With

Avatar

A fully fleshed-out, high-resolution customer avatar that’s useful

Drivers

A deep understanding of the six core emotional drivers behind buying behavior

Answers

Clear answers to: Who are they? What do they care about? Why would they buy this?

The syllabus

3 Chapters · 7 Lessons

  1. 1

    Summary Chapter 4 of Epic Execution

    1. (Included in full purchase)

      Chapter Four Summary

    2. (Included in full purchase)

      Deep Dive Podcast: Chapter 4

  2. 2

    Worksheets

    1. (Included in full purchase)

      Before You Start the Worksheets

    2. (Included in full purchase)

      1: Find Your People. Refine Your Purpose.

    3. (Included in full purchase)

      2: What’s Driving Them? Map the Motivation.

    4. (Included in full purchase)

      3: Meet Your Customer — The Avatar Builder

  3. 3

    Homework

    1. (Included in full purchase)

      Walk the Floor, Talk to Your Who

Let’s get to work.

This might be the most critical early-stage work you’ll ever do — and most founders skip it. They guess. They hope. They build noise. You’re going to do better than that. You’re going to know who you are. And once you do, everything — your product, messaging, traction — gets sharper.

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